I am a coach, mindfulness practitioner, and digital marketing professional with a life and career shaped by different countries, cultures, and periods of significant change.

My path into coaching did not begin with a decision to become a coach. It developed gradually through my own experiences, years of mindfulness practice, curiosity about human behavior, and a growing interest in how we understand ourselves and the choices we make.

Early Influences

I was born in Lebanon and grew up during a period marked by conflict and uncertainty. Living through that environment exposed me early to how people respond and adapt when circumstances around them are difficult or unpredictable.

Later, I lived and worked across different countries and cultures. Moving between different ways of living and seeing the world made me increasingly curious about identity, belonging, and how much our upbringing and environment influence the way we understand ourselves and others.

That curiosity eventually became more personal. I began looking more closely at my own experiences, reactions, relationships, and assumptions about how life should be.

Mindfulness and Self-Inquiry

Mindfulness became an important part of that exploration.

Through meditation, retreats, and extended periods of practice within the Plum Village mindfulness tradition, I learned to pay closer attention to my thoughts, emotions, reactions, and the ways I responded to difficult experiences.

The practice taught me something I continue to return to: awareness does not necessarily remove difficulty, but it can change how we meet it.

Over time, mindfulness became more than a personal practice. It began influencing how I listen, how I relate to others, and eventually how I approach coaching.

Professional Experience

Alongside coaching, I have built a career of more than 13 years in digital marketing and business, working with international organizations across different industries and cultures.

Much of my work has involved navigating complex environments, bringing different people and perspectives together, and working through change, uncertainty, competing priorities, and pressure.

That experience has given me a practical understanding of the human side of professional life: difficult relationships at work, expectations, performance pressure, career decisions, leadership, change, and questions about what we actually want from our work.

I don’t see my professional experience and coaching as separate worlds. Each informs the other and keeps my coaching connected to the everyday realities people face in their personal and professional lives.

Coaching

I trained in Co Active Coaching because its approach closely reflects how I believe people should be supported.

I don’t assume that I know what is best for someone else. I listen, ask questions, challenge when it may be useful, and create space for people to look at their situation from perspectives they may not have considered before.

My mindfulness practice influences how I do this. It encourages me to stay curious, pay attention to what is happening in the moment, and resist rushing toward an answer simply because uncertainty feels uncomfortable.

Ultimately, the decisions remain yours. My role is to help you explore them with greater attention and clarity.

A Mindful Spot

A Mindful Spot is an invitation to pause.

In a world that often moves quickly and expects us to know what comes next, this is a space to slow down, pay attention to what is happening, and give important questions the time they deserve.

If you would like to explore coaching, you are welcome to get in touch.